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Set your Goals high, and don’t stop till you get there

Each of you, as an individual, must pick your own goals. Listen to others but do not become a blind followers

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About Goal Planning

Before you start putting money into the market, ask yourself one question: What exactly are you saving and investing for?

This is a serious moment of self inquiry. In order to invest for the future you are cutting back on spending your wealth now. There must be some future purpose for this sacrifice—some goal of tomorrow’s spending which outweighs the pleasure of today’s spending.

Goal-based wealth management is not just a cute way to help you manage your investments as easily as you manage your Gmail account—it is necessary for maximizing how effectively you manage your money and investments, including knowing when you can afford to spend more than you might think today.

For those who are new to goal-based wealth management, goals allow you to bucket your money according to its purpose and when you will need a given amount. When you first sign up with Betterment, you will see the selection of goals below. Each goal you select (and you can select and customize up to 12) has its own portfolio of stocks and bonds customized for the time horizon you set.

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We’re aiming to bring back the feeling of defined benefits, and the financial peace of mind that goes with it. We envision a world where you can be confident of reaching your goals, whatever they may be.